Adidas is a German multinational corporation, headquartered in Herzogenaurach, Bavaria, Germany, founded in 1924 by Adolf Dassler. Adidas is largest sportswear manufacturer in Europe and was the first to introduce microchips into their sneakers. The Adidas Micropacer featured a computer display allowing athletes to check caloric burn, pace, etc.
The Adidas Superstar was the first basketball shoe with a low top silhouette featuring an all leather upper portion.
Adidas is the parent company of Taylor Made, Rockport and Reebok.